Meta, the tech giant behind Facebook and Instagram, is pushing back the launch of its "Phoenix" mixed-reality glasses to early 2027. This decision, revealed in internal memos, delays the release from its originally planned second half of 2026 launch window.
According to Business Insider, the postponement reflects a strategic shift towards prioritizing product quality and long-term business sustainability. Meta executives Gabriel Aul and Ryan Cairns stated that the revised timeline will provide "a lot more breathing room to get the details right". CEO Mark Zuckerberg reportedly emphasized the importance of delivering a "polished and reliable experience".
The "Phoenix" mixed reality glasses, previously code-named "Puffin," are designed to be a competitor to Apple's Vision Pro. Sources suggest the device will feature a goggle-like form factor and may utilize an external power source, similar to the Vision Pro's battery pack. It is expected to weigh around 100g (3.5 ounces). However, reports indicate that the Phoenix may have lower-resolution displays and weaker computing performance compared to high-end headsets like the Apple Vision Pro.
The delay surfaces amidst reports of potential budget cuts within Meta's Reality Labs, the division responsible for the company's metaverse initiatives, by as much as 30%. Despite cumulative losses of $73 billion since its inception, Meta continues to invest in virtual and augmented reality hardware and software as key elements of its metaverse vision.
While the Phoenix glasses are being delayed, Meta continues to develop other wearable technologies. The company launched the $499 Oakley Meta Vanguard and the $799 Ray-Ban Meta Display smart glasses in September 2025. There are also reports that Meta is working on a "limited edition" wearable, codenamed "Malibu 2". In addition, Meta recently acquired Limitless, an AI wearable startup. Zuckerberg believes that AI will likely become the primary use of these devices over time and that Meta's wearables could eventually become "an extremely profitable business".
The delay of the Phoenix project raises questions about the future of Meta's augmented reality strategy and its ability to compete in the emerging market. The company's focus on sustainability and quality suggests a more measured approach to metaverse development.
