The Google Pixel 10 has arrived, showcasing Google's latest advancements in mobile technology, with a significant emphasis on enhanced AI capabilities. The Pixel 10 series, including the Pixel 10 Pro and Pixel 10 Pro XL, was officially announced on August 20, 2025, and will be available in stores starting August 28.

AI-Powered Features

The Pixel 10 is powered by the new Google Tensor G5 chip, co-designed with the Google DeepMind team, and the Gemini Nano model, enabling complex generative AI experiences directly on the device. This combination results in a faster CPU and optimized AI performance. Google claims the new TPU (Tensor Processing Unit) has 60% more computing power. One of the most notable AI features is Magic Cue, which proactively surfaces relevant information and suggests helpful actions based on the context of your apps, such as Gmail, Calendar, Messages, and more. For instance, Magic Cue can detect when a friend asks for flight details in a text message and automatically suggest sharing the itinerary from Gmail.

Another key AI enhancement is Voice Translate, which allows real-time translation of phone calls, making it easier to communicate across languages. The on-device AI translates the call in a voice that sounds like each speaker's voice. This feature supports translation to and from English with Spanish, German, Japanese, French, Hindi, Italian, Portuguese, Swedish, Russian, and Indonesian.

The Pixel 10 series also introduces improvements to the Recorder app, allowing users to transform their humming or singing into music by selecting a desired musical style. Gboard gains new "Writing Tools" that not only spellcheck but also rewrite text in a specific style, offering options for professional or casual tones.

A Playful Dig at Siri's Limitations

While Google hasn't explicitly called out Siri by name, the focus on proactive, context-aware AI in the Pixel 10 implicitly addresses some of the perceived shortcomings of Apple's virtual assistant. Features like Magic Cue aim to provide a more intuitive and helpful experience than current alternatives. Google seems to be emphasizing the Pixel 10's ability to "get" the user and anticipate their needs, a direct contrast to criticisms that Siri can sometimes be stiff or miss the point.

In 2025, Google Assistant generally outperforms Siri in voice recognition, natural language understanding, and answering complex questions. Google Assistant also integrates with a wider range of devices and offers superior conversational AI. While Siri excels in privacy and seamless integration within the Apple ecosystem, Google Assistant is often considered the smarter and more versatile assistant.

Other Features and Design

The Pixel 10 features a refreshed design with recycled materials and comes in four colors: Obsidian, Frost, Indigo, and Lemongrass. It has a 6.3-inch Actua display with a brightness of 3000 nits. The phone also boasts camera improvements, including a 5x telephoto lens with fast autofocus and up to 20x Super Res Zoom. The Pixel 10 Pro models have even more advanced camera systems, with up to 100x Pro Res Zoom. The phones support Qi2 wireless charging with built-in magnets and offer a range of new magnetic accessories. The Pixel 10 starts at $799, while the Pixel 10 Pro starts at $999, and the Pixel 10 Pro XL starts at $1199.