The Google Pixel 10 series has officially launched, and as consumers eagerly anticipate its arrival, a crucial factor in the purchase decision is the price. This article provides a comparative analysis of the Pixel 10 prices across four major markets: India, Australia, Japan, and the UK. The analysis will focus on the base Pixel 10 model, but also include pricing for the Pixel 10 Pro and Pixel 10 Pro XL when available. All prices are based on the 256GB storage variant, unless otherwise noted.
India
In India, the Google Pixel 10 is priced at ₹79,999 for the 256GB variant. The Pixel 10 Pro costs ₹1,09,999, while the Pixel 10 Pro XL is priced at ₹1,24,999. It's worth noting that Google sometimes has regional limitations. For instance, the Google Store in India doesn't offer the 128GB storage option for the Pixel 10 or Pixel 10 Pro, nor the 1TB Pixel 10 Pro XL. However, these may be available through other retailers.
Australia
Down under, the Google Pixel 10 starts at A$1,349. The Pixel 10 Pro and Pixel 10 Pro XL are priced at A$1,699 and A$1,999, respectively. Telstra and Optus are offering plans for the Pixel 10 Pro with options for 24-month and 36-month repayment terms. Vodafone Australia also offers the Pixel 10 Pro XL. Telstra is offering A$500 off for pre-ordering the Pixel 10 Pro XL on a repayment plan until September 22, 2025, plus a year of Google AI Pro. Optus is offering the Pixel 10 Pro with a A$600 discount when purchased with a SIM plan, and a year of Google Gemini AI Pro.
Japan
In Japan, the Google Pixel 10 is priced at ¥128,900. The Pixel 10 Pro costs ¥159,900, and the Pixel 10 Pro XL is ¥192,900. Japanese mobile operators KDDI, NTT Docomo, and SoftBank have different promotional strategies for the Pixel 10 launch. KDDI offers direct discounts and loyalty points, while NTT Docomo focuses on bundled digital subscriptions and eco-friendly incentives. SoftBank uses a points lottery system. Upgrading to a Pixel 10 model with a specific plan and insurance from KDDI can get you a ¥22,000 discount, and switching carriers can get you a ¥44,000 discount.
United Kingdom
In the UK, the Google Pixel 10 has a starting price of £799 for the 128GB model, while the 256GB version costs £899. O2 is offering the Pixel 10 and Pixel 10 Pro with various monthly plans that include unlimited minutes and texts, as well as options for data rollover and roaming in 75 destinations. Tesco Mobile also offers the Pixel 10 with monthly plans. Google store also offers different storage sizes for Pixel 10 Pro, the 128 GB version is priced at £999, 256 GB at £1,099, 512 GB at £1,219 and 1 TB at £1,449.
Price Comparison and Considerations
Converting the prices to a common currency (USD) using current exchange rates (August 23, 2025) provides a clearer comparison (Note: these are approximate conversions and do not include taxes/import duties):
From this comparison, it appears that Australia and Japan generally offer the Pixel 10 series at a lower price point compared to India and the UK. However, promotional offers and carrier deals can significantly impact the final price, so it's essential to check for available discounts before making a purchase decision.
Factors Influencing Price
Several factors contribute to the price differences observed across these regions:
Conclusion
The Google Pixel 10 presents varying price points across India, Australia, Japan, and the UK. Australian and Japanese markets appear to offer the most competitive prices, while Indian and UK consumers might need to shell out a bit more, or look out for promotional offers to reduce the cost. Ultimately, consumers should carefully evaluate pricing, carrier deals, and available discounts in their respective regions to make an informed purchase decision.
