In a move that underscores the increasing demand for speed and convenience in today's fast-paced world, ASUS India has announced a collaboration with Swiggy Instamart to provide rapid delivery of computer accessories. This partnership aims to bring ASUS products closer to consumers, offering delivery in under 10 minutes across major Indian cities.
The collaboration leverages Swiggy Instamart's robust delivery network and pan-India presence to provide instant access to essential accessories, eliminating long wait times and ensuring tech solutions are always within reach. Whether it's a last-minute charger before a crucial meeting or a replacement mouse for a late-night work session, ASUS accessories are now just a few taps away.
Initially, the service is available in seven major cities: Pune, Gurgaon, Chennai, Hyderabad, Kolkata, Lucknow, and Ahmedabad. Customers in these locations can order ASUS keyboards, mice, and chargers through the Swiggy Instamart app and receive them in under 10 minutes. ASUS has plans to expand this service to more cities in the near future.
The range of accessories available through Swiggy Instamart includes:
Arnold Su, Vice-President of Consumer and Gaming PC at ASUS India, emphasized the company's commitment to aligning with evolving consumer lifestyles. He noted that in today's fast-paced world, waiting days for essential tech accessories is no longer an option. By partnering with Swiggy Instamart, ASUS aims to streamline demand and delivery, ensuring users get high-quality accessories instantly.
This partnership reflects the rapid growth of quick commerce in India, where urban consumers increasingly prioritize convenience and immediacy. ASUS aims to build on its momentum in India's technology accessories market by expanding its presence in quick commerce channels.
Swiggy Instamart has become a key player in India's quick commerce retail sector, extending its 10-minute delivery service to over 100 cities. This expansion reflects the rising demand for instant deliveries beyond major metropolitan areas, providing access to over 30,000 products, including groceries, daily essentials, electronics, fashion, beauty items, and toys.
The integration of ASUS accessories into Swiggy Instamart's catalogue allows the tech company to tap into an evolving retail model that emphasizes immediate access to everyday products. By reducing consumer wait times and supporting last-minute purchase needs, ASUS is catering to both emergency scenarios and convenience-oriented consumers.
The collaboration between ASUS and Swiggy Instamart marks a significant step in the evolution of the tech accessories market in India, promising faster access and greater convenience for consumers.
