Haier is making a significant push in the premium television market with its latest series of Smart OLED TVs, offering a blend of cutting-edge display technology, immersive audio, and smart features. The new lineup includes the C90 and C95 series, both designed to deliver a top-tier home entertainment experience.

Display Technology and Design

Both the C90 and C95 series boast OLED panels, known for their perfect blacks, vibrant colors, and superb contrast. These TVs support HDR10+ and Dolby Vision IQ, which dynamically adjust brightness and contrast based on ambient lighting conditions, ensuring optimal picture quality in any room. The C90 series comes in 55-inch, 65-inch, and 77-inch screen sizes, while the C95 series is available in 55-inch and 65-inch options. The design features an ultra-slim profile with a metal bezel-less frame and a premium metal swivel stand for flexible viewing angles. MEMC (Motion Estimation, Motion Compensation) technology is incorporated to reduce motion blur, ensuring smooth visuals during fast-paced action scenes and sports.

Immersive Audio Experience

A key highlight of these new OLED TVs is their focus on audio quality. Both the C90 and C95 models feature a 2.1 channel speaker system with Dolby Atmos support, creating a three-dimensional soundscape. The C95 series elevates the audio experience further with Harmon Kardon speakers, delivering pristine and immersive sound. The standard models in both series feature a 50-watt sound system, while the 77-inch C90 model boasts a more powerful 65-watt setup. Dbx-tv technology enhances audio clarity and ensures synchronized sound with the visuals.

Smart Features and Connectivity

The Haier C90 and C95 OLED TVs come integrated with Google TV, providing a user-friendly smart interface and access to a wide range of apps and streaming services. Hands-free voice control allows users to operate the TV and other smart home devices using voice commands. The TVs are equipped with 3GB of RAM and 32GB of internal storage for smooth multitasking and ample storage for apps and content. Connectivity options include Wi-Fi 6, Bluetooth 5.2, HAICAST, and Chromecast, enabling seamless content sharing and casting from mobile devices. The Bluetooth Sound Cast feature allows users to sync their mobile audio with the TV speakers. The TVs also come with a solar-powered remote that can be charged via sunlight or a USB Type-C port.

Gaming Capabilities

Haier has also considered the needs of gamers with these new OLED TVs. The C95 models boast a 144Hz refresh rate, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) for a lag-free gaming experience. The C90 models offer a 120Hz refresh rate. Both series support AMD FreeSync Premium, which reduces screen tearing and stuttering during gaming.

Pricing and Availability

The Haier C90 OLED TV series starts at ₹1,29,990, while the C95 OLED TV series starts at ₹1,56,990. The new range is available for purchase on the Haier India website, major electronics stores, leading e-commerce platforms, and offline retail channels across the country.