Dreame Technology, a global leader in smart home appliances, has announced Bollywood actress Kriti Sanon as its first Indian brand ambassador. This collaboration signifies Dreame's strategic push into the Indian market, aiming to cater to the increasing demand for technology-driven lifestyles. The partnership intends to promote Dreame's innovative smart home cleaning and personal care solutions, with Sanon featuring in upcoming campaigns to showcase the brand's commitment to simplifying daily chores for Indian consumers.
Manu Sharma, Managing Director of Dreame India, expressed his enthusiasm for the collaboration, highlighting Kriti Sanon's keen interest in technology and forward-thinking mindset as aligning perfectly with Dreame's vision. He believes that Sanon's association with the brand will reinforce Dreame as the preferred choice for those who appreciate smart living and superior performance, as the company continues to introduce cutting-edge innovations in India. Sharma also emphasized that India is an integral part of Dreame's global expansion strategy, driven by a rapidly evolving consumer base that increasingly embraces modern, technology-first lifestyles.
As the face of Dreame, Kriti Sanon will be prominently featured in digital, print, and TV campaigns, representing the innovative spirit and stylish essence of Dreame products. These products include a wide range of smart home cleaning appliances and grooming products, such as intelligent robotic vacuums, high-performance cordless stick vacuums, versatile wet and dry vacuums, and advanced grooming tools like airstylers and high-speed hair dryers.
Kriti Sanon shared her excitement about the partnership, stating that Dreame's philosophy of blending innovation with convenience resonates with her. She acknowledged that her fast-paced lifestyle requires smart solutions that simplify daily routines, and Dreame's smart cleaning and personal care appliances allow her to focus on what truly matters.
Dreame Technology started its operations in India in early 2023 and offers products across robotic vacuums, wet and dry vacuums, cordless stick vacuums, and grooming. All Dreame products are available on Amazon. The company has a strong focus on digital marketing, social media engagement, public relations, and e-commerce platforms. Dreame is also investing in expanding its offline presence by establishing experience zones that allow consumers to interact with their products. Dreame aims to be a leading brand in smart digital appliances by continuously innovating in areas like smart digital motors, AI algorithms, and design.
Dreame is focused on expanding its India operations, including building local teams, infrastructure, and operational capabilities. The company is also planning to enter offline retail soon. Dreame's robots can identify almost 200 objects with 99 percent accuracy, using eight billion data sets to reach this level of precision. The penetration of lifestyle tech products in India is less than one percent, signaling massive growth potential.
