Apple's upcoming iPhone 17 series, expected to launch in September 2025, is already generating significant buzz, with rumors suggesting Apple may be taking cues from competitors like Samsung and Google. While it's still early in the development cycle, several leaks and analyst predictions point towards potential design changes and feature enhancements that could bring the iPhone more in line with its rivals.

One of the most prominent rumors revolves around the rear camera design of the iPhone 17 Pro models. Leaked images suggest a move away from the square camera bump that has been a staple of recent iPhones, potentially adopting a horizontal camera bar similar to the design seen on Google's Pixel phones. This redesign could signify a shift in Apple's design philosophy, prioritizing a more streamlined and integrated look. Furthermore, the iPhone 17 Pro Max is expected to feature a triple camera system, with all three sensors upgraded to 48MP, enabling 8K video recording for the first time on an iPhone. The front-facing camera is also rumored to receive a substantial upgrade to 24MP across all iPhone 17 models.

Another area where Apple might be following the lead of its competitors is in display technology. There is speculation that all iPhone 17 models, including the standard and "Air" variants, will feature ProMotion displays with a 120Hz refresh rate. This would finally bring smoother scrolling and video playback to the non-Pro iPhones, a feature that Android phones have offered for years. Additionally, the iPhone 17 series may adopt LTPO OLED panels across the board, enabling Always-On Display functionality.

Moreover, the iPhone 17 lineup is expected to receive a performance boost with the A19 chip, potentially built on TSMC's third-generation 3nm process. The Pro models are rumored to feature the A19 Pro chip, while the standard and "Air" models could have the standard A19. RAM upgrades are also anticipated, with some reports suggesting that the Pro models, and potentially the "Air" variant, will jump to 12GB of RAM, enhancing multitasking and overall responsiveness. This move could be driven by the increasing demands of AI-powered features, as Apple is expected to integrate "Apple Intelligence" more deeply into its devices.

The "iPhone 17 Air" is rumored to be the slimmest iPhone ever, measuring just 5.5mm thick. It may have a 6.6-inch OLED display with ProMotion, an A19 chip, a single 48-megapixel rear camera, and a 24-megapixel front camera. It is also expected to have an Apple-designed Wi-Fi 7 chip and a C1 modem for cellular connectivity.

While these rumors are still unconfirmed, they paint a picture of an iPhone 17 series that is more aligned with the features and design choices of its competitors. If these predictions hold true, Apple could be aiming to deliver a more competitive and compelling product that appeals to a wider range of consumers.