Apple's highly anticipated entry into the foldable smartphone market is generating significant buzz, with rumors and leaks providing insights into the potential design, features, and impact of the "iPhone Fold." Expected to launch in 2026, the device represents a strategic move by Apple to tap into the growing foldable market, currently dominated by Samsung.
Design and Features:
The iPhone Fold is rumored to feature a book-style design, similar to Samsung's Galaxy Z Fold series. Bloomberg's Mark Gurman suggests the device will resemble "two titanium iPhone Airs side-by-side," emphasizing its ultra-thin profile and design achievement. When folded, the iPhone Fold is expected to measure around 9-9.5mm thick, and when unfolded, it could be as thin as 4.5-4.8mm, thinner than the iPhone Air.
The device is expected to have two displays: a 7.8-inch inner display and a 5.5-inch outer display. The inner screen size would be similar to the iPad mini, while the outer screen would appeal to users who prefer smaller phones. A key focus for Apple is eliminating the crease that is commonly seen on foldable displays. Rumors suggest Apple has developed a "crease-free" folding display using new material properties to make the crease nearly invisible when unfolded.
For authentication, the iPhone Fold may reintroduce Touch ID, integrated into the power button, instead of Face ID. This decision could be due to space constraints and the complexity of implementing Face ID for both inner and outer displays. The device is also expected to feature a titanium alloy chassis paired with a liquid metal hinge for improved durability.
The iPhone Fold is rumored to have a four-camera system, including a front-facing camera, an inner display camera, and a dual rear camera setup. The two rear cameras are both said to be 48MP, but it is unclear whether the second lens is ultra-wide or telephoto.
Market Impact:
Apple's entry into the foldable market is expected to have a significant impact, potentially redefining the segment and driving mainstream adoption. While Samsung has established its Galaxy Z Fold line as the leader in the foldable market, Apple's brand recognition, loyal customer base, and expertise in user experience could disrupt the existing landscape.
The success of Samsung's Galaxy Z Fold 7 indicates that foldable phones are gaining traction among mainstream users. Apple's strategic approach of waiting for the market to mature and focusing on refining the user experience could prove to be a winning move.
However, Apple's late entry is not without challenges. The foldable market is already competitive, with offerings from Samsung, Huawei, Google, and others. Apple will need to differentiate its product through design, features, and ecosystem integration to stand out from the competition.
The iPhone Fold is expected to be priced between $2,000 and $2,500, positioning it as a premium device targeting early adopters and tech enthusiasts. While the high price may limit initial adoption, Apple's brand loyalty and marketing prowess could drive long-term growth and make foldables more mainstream.
Production and Release:
Production of the iPhone Fold is scheduled to begin in late 2025, with an initial run targeting 6-8 million units for 2026. Manufacturing will involve Foxconn in China. The device is expected to be unveiled in September 2026, potentially alongside the iPhone 18 lineup, with a possible release in October or November.
Apple has revised its shipment forecasts upward, indicating growing confidence in the foldable iPhone. The company now anticipates 8-10 million units in 2026 and 20-25 million in 2027.
The foldable smartphone market is projected to experience substantial growth in the coming years. Apple's entry into this market represents a calculated move into a segment poised for further expansion.
