TikTok is enhancing its direct messaging (DM) feature with the addition of voice notes, allowing users to communicate more quickly and expressively. This update moves TikTok closer to being a comprehensive social communication platform and aims to boost user engagement.
The new voice note feature lets users record audio messages directly within chats for up to 60 seconds. To record a voice message, users can tap and hold the microphone icon. Releasing the icon sends the message automatically, but users can swipe up or left to cancel. TikTok encourages users to send voice messages only to trusted friends and to be kind and respectful to maintain a safe community.
In addition to voice notes, TikTok is also enabling users to share up to nine images or videos in a single DM. These images and videos can be taken from the user's phone camera or library. Users can also edit photos and videos in-message before sending them.
These new features are being introduced gradually and will be available worldwide over the coming weeks. According to a TikTok spokesperson, the features will be available to users aged 16 and older.
TikTok has implemented several safety and privacy controls with these enhancements. Users under 16 cannot send DMs at all. For users aged 16 to 18, TikTok automatically blocks images with nudity using built-in detection systems. Users over 18 can also enable this feature to avoid receiving inappropriate content. Furthermore, users cannot send self-recorded voice notes or videos as the first message to another user; they can only share content that already exists on TikTok. Additionally, images or videos cannot be included in the initial DM request.
This expansion of DM capabilities positions TikTok to compete more directly with messaging-focused platforms like WhatsApp and Instagram. By introducing voice notes, TikTok is tapping into the growing preference for audio communication, especially among younger users. Research indicates that approximately 84% of Gen Z uses voice notes, citing benefits such as building stronger emotional connections and facilitating the explanation of complex ideas.
For creators, these updates offer new opportunities for community building and potential monetization. Voice memos could be used for personalized shoutouts or behind-the-scenes updates, while image sharing can facilitate direct fan engagement.
TikTok's move to enhance its DM feature with voice notes and image sharing reflects a broader trend of social media platforms evolving into comprehensive communication hubs. While TikTok is relatively late in adding these features compared to platforms like WhatsApp and Instagram, the company's implementation aims to provide a seamless and intuitive user experience.
