Spotify has officially launched its new messaging feature, a move designed to foster deeper connections between its users by enabling seamless music sharing and conversation within the app. Rolling out this week to both Free and Premium users aged 16 and older in select markets on mobile devices, this feature aims to bridge the gap between music discovery and social interaction.
The core idea behind Spotify's messaging feature is to provide a dedicated space within the app where users can easily share their favorite songs, podcasts, and audiobooks with friends and family. Spotify has recognized that word-of-mouth recommendations are a powerful driver of music discovery, and the new messaging tool seeks to streamline this process. Instead of having to switch between different apps to share a song and discuss it, users can now do everything within Spotify.
Here’s how it works: When listening to a song, podcast, or audiobook, users can tap the share icon, select a friend from their Spotify contacts, and send the content directly. The recipient receives a message request, and upon accepting, they can engage in a one-on-one conversation, reacting with emojis and text, and sharing content back and forth. The message inbox can be accessed via the user's profile photo in the top-left corner of the app. Spotify will suggest contacts based on prior interactions, such as shared playlists, participation in Jams or Blends, or membership in a Family or Duo plan.
Spotify's messaging feature offers several exciting possibilities: * Instant Music Sharing: Users can share songs, podcasts, and playlists instantly, eliminating the need to copy and paste links. * Group Listening Chats: Although initially offering one-on-one conversations, hints suggest that group chats may be added in future updates, allowing friends to discuss tracks in real-time while listening together. * Reactions & Emojis: Users can react to songs with emojis and text, adding a fun and expressive layer to their interactions. * Voice Notes: The ability to share personal takes on music through voice notes could be added. * Creator-Fan Engagement: The feature could potentially allow artists to drop messages directly to fan groups. * Cross-Playlist Collaboration: Users may be able to build playlists together within the chat interface. * Discover Together: Spotify could recommend tracks based on shared chat activity, enhancing music discovery.
Spotify emphasizes that Messages is designed to complement, not replace, existing sharing methods on other platforms like Instagram, WhatsApp, and TikTok.
Security and user control are also key aspects of the new feature. Messages are protected with industry-standard encryption, and Spotify will use proactive detection technology and moderators to scan for unlawful and harmful content. Users have the option to accept or reject message requests, block users, and even opt out of the messaging feature entirely through the settings.
The launch of Messages coincides with other significant developments at Spotify, including recent price increases for Premium subscriptions. According to Spotify's Chief Business Officer, Alex Norstrom, these price adjustments are part of a strategy to balance growth and support new features like Messages. Despite the price hikes, Spotify's Q2 2025 results showed a 12% year-over-year increase in Premium subscribers, reaching 276 million, with 696 million monthly active users and €4.2 billion in revenue.
By integrating messaging into its platform, Spotify is not just enhancing user engagement; it's also creating new opportunities for artists, authors, and creators to connect with their audience and expand their reach. The easier it is for users to share and discuss content, the more likely they are to spread the word and help creators gain new fans. Spotify's new messaging feature represents a significant step towards creating a more interactive and community-driven music experience.
