MakeMyTrip, a leading online travel agency, has launched a new AI-powered trip planning assistant named Myra, marking a significant leap in conversational AI for the travel industry. This innovative tool is designed to revolutionize travel planning and booking by providing a seamless and intuitive user experience. Myra leverages generative AI to assist users at every stage of their journey, from initial destination discovery to post-sales support, all through natural, human-like conversations.
Myra represents a substantial upgrade to MakeMyTrip's existing AI agent. It distinguishes itself by supporting multimodal input, including text, voice, images, and videos, allowing users to interact with the platform in a way that feels most natural to them. This feature is particularly beneficial for users who may not be comfortable with traditional text-based interfaces.
One of the key features of Myra is its multilingual capability. Currently available in English and Hindi, MakeMyTrip plans to expand the assistant's language support to include other regional Indian languages after gathering feedback from initial users. This move aims to make travel planning more accessible and inclusive, particularly for users in non-metro areas who may prefer to interact in their native language. Users can ask complex and open-ended questions in their preferred language, such as "Where can I go in August for a relaxing holiday with my kids?" or "Mujhe Udaipur mein 3-star hotel 3500 ke budget mein chahiye," and receive personalized responses based on real-time availability and pricing.
Myra is built on a network of specialized AI agents that cover all major travel categories, including flights, accommodations, holidays, ground transportation, visas, and forex. This comprehensive approach enables the assistant to handle a wide range of travel-related queries and tasks. It supports continuous back-and-forth dialogue, allowing users to refine their itineraries and preferences through conversation. Furthermore, Myra can handle itinerary edits and post-sales support within the same interface, providing a seamless and integrated experience.
The development of Myra involved creating custom language models and layering them with planning, scheduling, and verification systems. This complex architecture enables the assistant to operate across multiple categories in real time, coordinating between different service verticals to deliver a seamless experience. The system is designed to learn from real-time interactions, with ongoing development expected to further enhance its capabilities.
Rajesh Magow, Co-Founder and Group CEO of MakeMyTrip, emphasized the company's commitment to using technology to solve complex problems and create intuitive customer interfaces. With Myra, MakeMyTrip aims to turn user intent into action through natural, human-like conversations, expanding digital access to a wider user base by enabling support for Hindi and other Indian languages. Sanjay Mohan, Group CTO of MakeMyTrip, described Myra as one of the company's most ambitious tech builds to date. He highlighted the system's ability to integrate various layers of data, including user preferences and supply-side inventory, to create a connected journey that adapts to each traveler's needs.
Myra is currently in beta, allowing MakeMyTrip to gather feedback from real-world interactions and continue strengthening the system. The company plans to expand the assistant's capabilities to include semantic search and AI-powered interaction with image and video content in future updates. This will enable more abstract and intent-driven interactions, further enhancing the user experience. Myra builds upon MakeMyTrip's previous AI initiatives, such as voice-based customer support, predictive train booking, and price protection features. The launch of Myra signals a significant step forward in the use of conversational AI to transform travel planning and booking, making it more accessible, intuitive, and personalized for a wider range of users.
