Google's Veo 3 and Veo 3 Fast are now generally available on Vertex AI, marking a significant step forward in AI-powered video generation for enterprises and developers. Veo 3, first unveiled at Google I/O 2025, has already seen widespread use, with over 70 million videos created since May 2025. This general availability means that access to these advanced video generation models is no longer limited to a select few, opening the door for broader innovation and application across various industries.

Veo 3: High-Quality Video Creation

Veo 3 is designed for producing high-quality, cinematic videos from text prompts. It generates high-definition (1080p) visuals and natively integrates audio, including dialogue, sound effects, and ambient noise, all synchronized within a single pass. This capability allows for the creation of immersive scenes with characters that speak with accurate lip-syncing and sound effects that match the mood. Veo 3 excels in realism, physics, and adherence to prompts, ensuring accurate responses to user instructions.

Key features of Veo 3 include:

• Native Audio Generation: Creates synchronized dialogue, sound effects, and background music.
• High-Definition Video: Produces 1080p visuals suitable for professional use.
• Realistic Physics: Simulates real-world physics for authentic motion.
• Prompt Adherence: Accurately interprets and executes complex prompts.

Veo 3 Fast: Speed and Efficiency

Veo 3 Fast is a variant optimized for speed and cost-effectiveness, making it suitable for rapid iteration and testing. It balances processing time with high-quality visual output, making it ideal for quickly generating and testing ad concepts, creating product demos, and developing training videos.

Veo 3 Fast is particularly useful for:

• Rapid Ad Testing: Quickly generating and testing variations of ad concepts.
• Product Demos: Efficiently creating video demonstrations for product catalogs.
• Training Modules: Developing engaging animated explainers and training modules in less time.

Image-to-Video Capabilities

Coming soon in August 2025, both Veo 3 and Veo 3 Fast will offer image-to-video capabilities. This feature will allow users to animate a single image into an 8-second video clip by providing the source image and a text prompt describing the desired video. This is particularly useful for marketers and content creators looking to animate existing visual assets or create compelling product demonstrations from images.

Enterprise Applications

Several major brands have already integrated Veo 3 into their workflows. Canva uses Veo 3 to enable its users to create videos for marketing and social media. eToro used Veo 3 to produce 15 versions of an ad in different native languages. Synthesia is pairing Veo 3 visuals with its AI avatars and voices for custom storytelling.

Responsible AI

Google emphasizes responsible AI development with Veo 3 and Veo 3 Fast. Every video generated includes an invisible SynthID digital watermark to combat misinformation. Google Cloud also offers legal indemnity for enterprise customers using its generative AI services. Depending on the context of the prompt, Veo may provide an error indicating that the Google Cloud project needs approval for person or child generation.

Pricing and Availability

Veo 3 is priced at $0.75 per second for video and audio output. Veo 3 Fast offers a faster and more cost-effective option. While specific pricing for Veo 3 Fast isn't available, it is expected to be lower than Veo 3. Veo 3 and Veo 3 Fast are available on Vertex AI Media Studio. To use Veo 3, users need a Google Cloud Project with billing enabled.

How to Get Started

To get started with Veo 3 and Veo 3 Fast, users can visit the Vertex AI Media Studio. Google also provides resources for learning more about Veo 3 and its capabilities.