Meta's text-based social media platform, Threads, has globally launched its direct messaging (DM) feature, marking a significant step in its evolution as a standalone platform. This update, which began rolling out this week, allows users to engage in private, one-on-one conversations within the app, a feature that has been highly requested since its launch.
The introduction of DMs aims to enhance user interaction by providing a space for more personal and in-depth conversations. Threads was initially designed for public discourse, but the addition of direct messaging caters to users who want to connect on a more individual level. This move is part of Meta's broader vision to create a positive and creative space for users to express their ideas and connect with others.
Initially, the DM feature will support basic functionalities such as sending one-on-one messages, reacting with emojis, reporting spam, and muting chats. While group messaging, message controls and inbox filters are expected to be added in the near future, the initial launch focuses on safety and privacy. To ensure a positive experience, DMs are only enabled between Threads followers or mutual Instagram followers who are 18 years and older. The platform also employs robust privacy standards, account protections, and safety infrastructure to protect messaging.
The DM feature is available on Android, iOS, and web platforms. Users can access their Threads inbox via a new message icon located in the lower function bar. From there, they can start conversations with their connections by sending texts, images, links, and more. Users can also manage their chats by muting, pinning, or deleting conversations.
In addition to direct messaging, Threads has introduced a new "highlighter" feature. The Threads highlighter emphasizes unique perspectives and trending conversations within the app. This visual element is designed to help users discover engaging content and stay informed about trending topics.
These updates reflect Threads' move towards becoming a more independent platform. Data indicates that over a third of daily Threads users follow mostly different accounts on Threads compared to Instagram, suggesting that the platform is establishing its own unique user base. To further solidify this separation, Meta is testing new login options and ways to view content on the web without logging in.
While the launch of DMs is a significant step, the feature is not yet available in Japan, Australia, the United Kingdom, or the European Union. Despite these limitations, the global rollout of direct messaging and the introduction of the highlighter feature represent a commitment to improving user experience and fostering meaningful interactions on the Threads platform.
