Meta has recently launched its AI-powered video editing feature, marking a significant stride in the democratization of content creation. Available across Meta AI app, the Meta.AI website, and the Edits app, this new tool empowers users to transform short-form videos effortlessly using generative AI. Inspired by Meta's Movie Gen AI models, the video editing feature simplifies the creation process, making it accessible to users irrespective of their prior video editing experience.
The newly launched feature allows users to apply a variety of transformations to 10-second video segments using over 50 preset AI prompts. These prompts enable users to modify elements such as clothing, backgrounds, and visual styles with ease. For instance, a user can convert their video into a graphic novel, reimagine themselves as a vintage comic book illustration, or transform a gloomy outdoor scene into a dreamy, soft-focus visual. Another preset allows for a gaming-inspired transformation, complete with fluorescent lighting and battle clothing. These transformations are rendered by Meta AI and are available for free for a limited time.
Meta's AI video editor is designed to be intuitive and user-friendly. Users can upload videos directly through the Meta AI app, Edits app, or the Meta.AI website. Once a video is uploaded, users can select from over 50 prompts to apply to their video clip. This one-tap workflow allows users to preview the stylized result and publish it instantly. For those who wish to fine-tune, an "AI Glow" slider adjusts the intensity of the transformation.
The edited videos can be shared directly to Facebook and Instagram, as Reels, Stories, or feed posts, as well as to Meta's AI "Discover" feed, streamlining the path from creation to audience. This integration dramatically shortens the path from creation to audience. The feature initially launched in the U.S. and is available in over a dozen countries, with plans to expand further as infrastructure and demand scale. While the video editor is currently free, Meta has indicated that premium features and pro export options will be introduced later in 2025, offering paid plans for more advanced users.
Meta's journey to AI media generation began in 2022 with the Make-A-Scene models, which enabled the creation of image, audio, video, and 3D animation. Later, with the advent of diffusion models, the company created the Llama Image foundation models, allowing for the generation of higher quality images and videos, and instruction-based image and video editing. In 2023, Meta combined all of these modalities to create Movie Gen, a model that can produce custom videos and sounds, and edit existing videos based on simple text inputs.
The introduction of Meta's AI video editor has broad implications for content creators, brands, and the wider ecosystem. Marketers and social media managers can create and publish high-impact content much faster than with traditional editing tools, accelerating campaign timelines and improving reactivity. Brands can also adopt specific presets to maintain a unified aesthetic across all published content, strengthening identity and recognition. The new tools promise to cut production time dramatically while maintaining or even enhancing the aesthetic quality of output.
Meta's AI video editing tools reflect the company's broader ambition to weave artificial intelligence into every layer of its platform architecture. By using machine learning models trained on vast datasets of visual media, these editing tools understand composition, lighting, and even narrative flow to make intelligent suggestions or automated changes. This capability allows business users to experiment with different creative directions without the usual risk of wasting time or resources.
This collaborative model addresses industry concerns about AI potentially replacing creative professionals, instead positioning tools like Meta's editor as extensions of human creativity rather than substitutes. Industry experts emphasize that the most effective implementations of AI in video production balance automation with human oversight to maintain artistic integrity while enhancing production capabilities.
