Apple is reportedly shifting its focus in the wearable technology arena, prioritizing the launch of smart glasses by 2026 and shelving, at least for now, the development of an Apple Watch with an integrated camera. This strategic pivot signals a significant change in the company's approach to augmented intelligence and wearable devices.
According to recent reports, Apple is aiming to release its smart glasses by the end of 2026. These glasses, internally codenamed "N401," are expected to feature cameras, microphones, and speakers, enabling users to interact with Siri, Apple's voice assistant. The functionalities could include making phone calls, playing music, providing live translations, and offering turn-by-turn navigation. Initial versions of the glasses are not expected to have full-fledged augmented reality capabilities, instead functioning more as an extension of the Apple ecosystem and a wearable AI assistant. Large-scale prototype production is anticipated to begin later this year, with Apple partnering with overseas manufacturers. This move is seen as a direct challenge to Meta's Ray-Ban smart glasses, which have gained popularity for their sleek design and AI features.
The decision to prioritize smart glasses comes as Apple has reportedly ceased development on a camera-equipped Apple Watch, a project initially slated for a 2027 release. The camera-enabled watch was envisioned as a tool for environmental awareness and augmented intelligence, allowing users to point their watch at objects to receive contextual information, such as identifying plants, translating languages, or displaying business hours. However, Apple has abandoned these plans.
Several factors might have contributed to Apple's change of heart. The company may have determined that visual intelligence features are better suited for eyewear than a wrist-worn device. There might have been technical challenges in incorporating a camera into the Apple Watch without compromising its design or functionality. Some reports suggest the camera wasn't intended for photography or FaceTime, but instead for AI purposes, providing information about the user's surroundings.
Despite shelving the camera-equipped Apple Watch, Apple is reportedly continuing to explore adding infrared cameras to future AirPods for features like advanced spatial audio, in-air gesture control, and improved AI awareness. This suggests Apple remains interested in sensor-driven intelligence in wearables.
The market for smart glasses is becoming increasingly competitive. Google is also making strides with its Android XR initiative and partnering with eyewear companies. Meanwhile, OpenAI, with Jony Ive, the former Apple chief designer, is also expected to launch its first hardware in late 2026, though not expected to be glasses.
