Gupshup, a prominent Conversational AI platform, has recently undertaken employee layoffs as part of a broader restructuring initiative aimed at bolstering profitability and operational efficiency. These workforce reductions, which have impacted approximately 500 employees over the past few months, reflect the company's efforts to streamline operations amidst a challenging market landscape and after a period of rapid expansion fueled by acquisitions.
The layoffs have primarily affected employees from companies acquired by Gupshup between 2021 and 2022, a period when the company aggressively expanded its offerings and expertise through strategic acquisitions. These acquisitions included notable names in the conversational AI and customer engagement sectors, such as Dotgo, Knowlarity, Active.ai, AskSid, and OneDirect. While the company has acknowledged that employees from acquired firms were affected, they maintain that the layoffs were not solely concentrated within these entities.
Gupshup's decision to reduce its workforce is seen as a move to eliminate redundancies and improve operational efficiency as it focuses on long-term profitable growth. The company has stated that it remains committed to innovation and driving AI-led customer engagement, emphasizing that these organizational changes are necessary to position it for global market leadership in the conversational AI space.
These layoffs come after investor Fidelity lowered the estimated worth of its stake in the company by 65% compared to its investment in 2021. This implied a new valuation for Gupshup of around USD 486 million—down from their prior USD 1.4 billion peak.
While Gupshup has denied rumors of further layoffs in the near future, some sources suggest that another round of job cuts could occur. However, Gupshup maintains that it is a profitable company with no immediate plans for further workforce reductions. Backed by investors such as Tenaya Capital and Fidelity, Gupshup is reportedly eyeing an IPO in the future. CEO Beerud Sheth revealed earlier this year that the company has received significant interest from public market investors, stating that they are figuring out financial, legal, and other issues pertaining to shifting its base to India from the US.
The company has evolved from an SMS-based platform to a full-fledged conversational AI platform, leveraging WhatsApp, Instagram, and other chat interfaces. Riding on the GenAI wave, the company has now evolved into a conversational AI platform, building and deploying AI agents for various business functions like marketing, commerce and support.
The recent events at Gupshup highlight the broader trends and challenges within the AI industry. Firstly, post-acquisition integration emerges as a recurring challenge for AI companies, where operational inefficiencies often require corrections, regardless of the technical merit of the acquired technologies. Secondly, AI unicorns are pivoting from a growth-at-all-costs approach to a greater focus on profitability, reflecting a shift in investor expectations.
