LinkedIn has recently launched a new puzzle game called 'Zip', marking another step in its strategy to boost user engagement and provide a more interactive experience for professionals. Released on March 18, 2025, 'Zip' challenges users' problem-solving skills by tasking them with connecting numbers sequentially on a grid while ensuring every cell is used. This latest addition joins LinkedIn's existing suite of casual games, including 'Queens' and 'Tango', aiming to offer a quick, mentally stimulating break for its users.
'Zip' is designed to be easily accessible and quick to learn, with the rules being simple enough to grasp in seconds. However, the game still provides a mental workout, making it a suitable option for professionals looking to sharpen their minds during short breaks. The game's difficulty increases gradually throughout the week, with Mondays featuring the easiest puzzles and Sundays offering the most challenging ones. A built-in hint system is also available to assist players in navigating tricky puzzles without giving away the entire solution.
The game was crafted by Thomas Snyder, a three-time World Sudoku Champion.
LinkedIn's decision to introduce 'Zip' and other games is rooted in the growing trend of gamification across digital platforms. By integrating casual gaming, LinkedIn aims to increase user retention and participation, positioning itself as a platform that offers more than just professional networking. LinkedIn has reported positive engagement metrics since introducing games last year, with 84% of players returning daily and 80% continuing to play after a week.
To enhance the gaming experience, LinkedIn has rolled out several new features alongside 'Zip'. The 'Streak Freeze' feature allows players to maintain their winning streaks even if they miss a day. Players can earn a freeze after every five wins, storing up to two freezes at a time, which are automatically activated when a day is missed. Additionally, the LinkedIn Games Widget for iOS and Android helps users track their progress easily from their home screen, motivating them to maintain daily streaks. Company and school leaderboards have also been introduced, enabling players to see how their scores contribute to their organization's ranking, fostering friendly competition and conversation.
'Zip' is accessible across multiple platforms, including LinkedIn's iOS and Android apps, as well as desktop and mobile browsers. Users with older versions of the app may need to update to the latest version to access the game. Games can be accessed on the LinkedIn website or through the 'Me' menu in the app.
LinkedIn's expansion into casual gaming reflects a broader strategy to create a more engaging and interactive platform for professionals. By offering mentally stimulating games like 'Zip,' LinkedIn aims to draw parallels with the success of games like Wordle, which have gained immense popularity for their simple yet thought-provoking gameplay. The introduction of games is intended to spark conversations, forge relationships, and encourage friendly competition among professionals.
